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If you’re already using on-hold messages (or are thinking of starting), you know that you only have a limited time to share value with your callers. But what kind of value are you really sharing? Often, on-hold messages include the latest sales and offers or answers to frequently asked questions. These are great things to include, but let us give you one other idea: your emotional-based marketing message.

Every business has a beginning, a “why” it does what it does. For some businesses, customers are well aware of the why because it permeates the corporate culture. For some, though, not even the owner or founder is sure of the why. This may be especially true for a company that started as a one-person organization and grew quickly. The only driving factor might have been to fill a need, but there’s usually something more below the surface.

What is the reason the business you’re in was started? Here are some examples of “why”:

• A financial planner saw too many women getting divorced and unaware of how to handle finances after the split, especially when the husband had managed money during the marriage.
• The owner of an outsourced human resources firm saw his father struggle to grow his business while being unsure about what was needed to take on new employees.
• A marketing consultant wanted to live her life without limits—and enable her clients to do the same.

The benefit of sharing your emotional-based marketing message with your callers is that they begin to feel connected to the company when they know the “why.” A simple, short message about the beginning of the business or why you do what you do can go a long way to building raving fans and improving customer engagement.

While the term “integrated marketing” might be a buzzword thought to be limited to those who live and work on Madison Avenue, the truth is that most business professionals practice it on a regular basis. Like most things in life, marketing doesn’t happen in a vacuum. Every time you speak to someone, answer the phone, post on social media, or make an update to the company website, you’re marketing—and the likelihood is that you’re doing all of those things. The question then is: Are your marketing efforts integrated?

Branding is a huge component of marketing, and the company brand should be consistent no matter how customers are interacting with the company. That impression may start, or be supported by, your customer service professionals on the phone. If you’re in a busy company, you’re probably putting customers on hold—maybe for a few seconds up to a couple of minutes. The mistake many companies make, however, is that they let that time just pass by…silently.

On-hold messages can bring that marketing message to the phones, where companies have a captive audience. The brand message can be carried through in bite-sized nuggets to share extra services, specials, and even answers to frequently asked questions. The point is that you don’t want customers to be waiting in silence. In fact, studies have shown that callers will wait on hold longer AND ask about the promotion they just heard when offered some on-hold messaging.

So make a 2012 resolution to integrate your marketing by including on-hold messaging. It’s cost effective and will give your customers something more than silence, because sometimes, it’s NOT golden. Call us at 866-800-HOLD to get started.

When callers call in to your company to reach a customer-service professional, they may only have a quick question to ask, one which may already have an answer somewhere else. How about directing those customers to different ways to connect with you and find out those simple answers?

If your customers’ calls are important to you—and, of course, they are—you want to resolve the reason for their call faster rather than slower. What if the answer is on your website in the FAQ section? Or they can reach an associate via social media during your high-traffic phone times? You can utilize your on-hold messaging to provide those alternative ways to reach you to give them even better customer service.

Some businesses may find that a message on their on-hold system can be a great way to answer those common questions. For instance, an electricity provider may let callers know which areas don’t have service while they’re waiting to call in the outage. If you receive questions that frequently, incorporating them into your phone system is one solution.

Remember that your on-hold messages are just one component of an integrated marketing campaign, which may include social media, direct marketing, website, and advertising. The more closely you can link all of those—and create a reason for customers to interact with you on multiple levels—the faster your efforts will pay off.

So, when you script your new on-hold message, consider adding the different ways your customers can reach you quickly to find out the answers to their questions. You’ll see that your customer service level and the customer experience will get better and better!

Have a question about creating your new on-hold message campaign? Contact America On Hold at 866-800-HOLD.

‘Tis the season! Everywhere you go, you’re bound to hear holiday tunes: at every store, in the car, and when you’re placed on hold. If you’re a business owner, you likely have unveiled your own holiday mix to get your customers in the spirit. If you’re using on-hold messaging for those customers calling your business, you probably added some holiday specials and other end-of-year marketing tidbits.

But what if you don’t have to sell anything?

Certainly, you can use your on-hold messages to tell callers about your latest offers and specials, but you could also go in a different direction: you could spread a holiday message. No matter what your customers celebrate—or don’t celebrate—the feel of the season is pervasive. What about using that time that they’re on hold to thank them for their business and wish them a happy holiday season?

Sometimes, just acknowledging people and taking time to give can actually get you a lot more. Many businesses do this through holiday specials, freebies, or holiday cards. As part of your larger integrated-marketing campaign, your on-hold messages can support whatever endeavors you have planned. Maybe you plan to add something special to everyone’s offer just as a thank you for waiting on hold a little longer during the busy holiday season. That would be a great message to share.

Remember that everyone wants to buy, but almost no one wants to be sold. Embrace the holiday spirit to give all of your callers a little something extra and say thank you. You may be pleasantly surprised at the results.

If you need to get your on-hold message into high gear, contact us to start: 866-800-HOLD.

Sometimes, as we go about running our businesses and just making sure everything is progressing as it should, we forget about our customers’ perception. As focused as we are on customer service and providing the best experience, branding may become something we take for granted. “We have a good brand. Our customers know us and like us.” While that may be your internal perception, what’s the truth in the world of your customers?

Recently, @jongaskill shared on Twitter: “For a company with the ‘industry's best customer service,’ #directv has the WORST hold music.” This clearly illustrates that DirecTV is doing what they need to be doing to score big on customer service, but they are forgetting their overall brand appeal with one vital component: their phone image. Since many customers interact with DirecTV via the phone, this perception is instantly elevated from a “little” thing to the crux of their business identity.

Branding occurs through various outlets: the company website, social media, radio and television advertisements, public relations, direct and e-mail communications, text messaging, and phone interactions. Unfortunately, too many companies forget that branding IS pervasive, and each outlet needs to complement the others. Whether it’s a clear message or just the choice of music that runs while clients are on hold, those impressions add up to create your brand.

So take another look at the overall message you’re sending, no matter how customers are interacting with your company. Is it consistent? Is it professional? Does every component create a similar experience for your customers? If not, you may have some work to do! America On Hold can help you to enhance your overall brand with the RIGHT on-hold messaging and music, so you don’t see a tweet about your company like the one @jongaskill sent.

Have you heard that nearly 60% of business callers who are placed on hold will hang up if they are given dead air? It’s as if they’re put into a black hole; they don’t know if anyone is still around or if you’re even coming back to care for them. That’s where on-hold messaging can make a huge difference.

Marketing and branding happen 24/7/365 — even when your customers are on hold. There’s a golden opportunity here to extend your reach and cement that message when you share value through on-hold messaging. Sure, you could just use music, and that would be something. But what if you could tell your customers and prospects about what’s new in your business or your latest promotions? What if you could share with them value? After all, that’s what everyone is seeking in this economy: more for less. By simply adding a little content to the line for those few seconds or minutes your customers are placed on hold, their perceived value of your company, products, and services will multiply.

The long and short of it is this: If you’re putting your customers on hold to silence, you’re missing an opportunity. Not only will they likely hang up, but you’ve also skipped the chance to share with them something of value. Enhance their experience and add another component to your marketing campaign with a custom on-hold message. You’ll likely see results sooner rather than later.

For information on how to start your on-hold messaging campaign, visit www.americaonhold.com.

On-hold messaging is an integral part of your overall marketing campaign, but if you’re not sure what to say, it can be wholly ineffective. Where do you start? For some companies, it’s a little more obvious. A car dealership may share the newest cars they have or the ones they most need to get off the lot. But what if you’re not turning products quickly or don’t run regular schedules?

Think about what your callers ask you about…repeatedly. If you’re spending a lot of your time on the phone answering the same thing over and over, that gives you an idea of what you should be sharing with your callers through an on-hold message. Perhaps you’ll use the answers as a lead-in to the message system; that way, by the time you’re back on the phone, the customer can focus on bigger issues rather than those nagging little questions he had.

Once you start answering the questions customers have now, it’s likely that they’ll come up with new questions in the future. The good thing about that is that you’ll then have the opportunity to update your on-hold messaging! You don’t want frequent callers to get bored with your message while they’re on hold, so it’s a good idea to change the message at least every few months. Again, poll your front-line phone staff to see what repeated questions they’re receiving so you can add them to your rotation. And, of course, if you have specials, be sure to mention them in your on-hold message; you’ll notice that callers will skip right over their initial questions and go right to the offer du jour.

No matter where you are in the country, you can feel that the weather is cooling down and know that a new season is upon us: fall. If you are currently using on-hold messaging as part of your marketing mix, a seasonal change is a great reason to update your message and generate new interest.

In the fall, we start to look toward the upcoming holiday season: Halloween, Thanksgiving, Christmas, Hanukkah, and even the New Year. Many companies offer season-specific specials, and this is a great time to start planning for them. Perhaps winter is a slower time for you; this would be an opportunity to get customers excited about your brand and what you’re doing.

Fall is a great time to remind those people who started working with you in the summer how you can continue to provide service through the fall. For instance, if you provide heating and air-conditioning support, many may have only thought of you for their AC needs in July and need a reminder that you can help them with their heating issues in October and November. Or car dealerships may run specials to clear out this year’s inventory to make room for newer models.

America On Hold offers a variety of options for updating your on-hold messaging. Perhaps you’re only updating a few times a year; if so, consider following the seasons to make changes to your marketing message. Your audience’s mindset will have also changed with the difference on the thermometer, so this is a great time to reconnect. Contact us to get started on your new message.

Most businesses forget about their "other lobby" we call being on hold. You see, there are two types of impressions we give to our clients and prospective clients. The first impression is how you look in the marketplace. The second is how you sound. It is easy for companies to spend time and resources on things they see and touch everyday like their lobby, office space, website, and even there landscaping. But most companies forget about how they sound. You would never ask someone to wait in your lobby and then turn off the light. This is what we feel companies do when they have nothing but silence on hold. Maybe its your best client or someone who was referred to you calls in and and they are placed on hold for a moment, while they are being transferred they are left wondering if they have been disconnected or worse yet, they feel forgotten. It is a fact that when someone on hold experiences silence, their perception of how long they were on hold is 4 times longer than the actual time on hold.

The following scenario happened, today, for real.

A representative, out cold calling, dropped in on a local business.  He engaged the owner of a local furniture store and introduced himself and explained what we do.  Right then, before the owner could say anything in response, a customer whisked by, and said "Oh I love those!  I learn a lot when I'm on hold!"  And continued to walk by as if nothing had happened.

But something awfully big had happened.  While we will never know what the gentleman was getting ready to say, we are pretty certain he was going to say something along the lines of "I don't need that."  Fortunately for us, the owner got to glimpse, if even for a nano-second, into the minds of his customers!  He looked the America On Hold representative square in the eye and said "Call me next week."

May I politely urge all business owners and decision makers within organizations, it's time to put your personal preferences aside and find out what your clients want/like/need.

You may personally not care for messages on hold.  Now I can't IMAGINE why you wouldn't, but lets just go with it...

 You may personally not care for yellow page advertising.  (Now on this one, I'd have to concur with you!)

Or maybe you personally think bus bench ads are hideous.  (No strong feeling on that one.)

But if your clients like messages on hold, or live in a cave and still use the phone book, or admire phone bench advertising...you better buck up and get your ad into those particular venues.

If you can't imagine your clients preferences then ask them.  Run polls on your website or social media sites.  Do customer appreciation campaigns rewarding them for their feedback.  Or here's an idea...ask in your on hold ads to let you know what they think!!

It's the first of the year.  A lot of resolutions are flying around out there right now.  Perhaps it could be said that resolutions are our way of trying to exert some kind of control over our lives.

We'll try to control our weight, or our debt, or our vices.  We might even try to control our loved ones, our pets or our neighbors.  But are we ever really in control, and what exactly do we have control over....and what don't we?

As for us, we operate in a world of marketing.  Marketing can be compared to putting your thumb on jello, you just never really know for sure what really worked and what didn't, so you keep doing something for the sake of doing something.

In our specific world--the world of advertising on hold--we bring a fresh new perspective to control and measured results.  With advertising on hold, you control everything and know that every single person you put on hold or have transferred will hear exactly what you want them to each and every single time.

They can't change the radio station, TiVo you, nor can they even get distracted while reading your billboard by the bone head driver in front of them.  Nope.  None of those things, which no one can control, will occur in your advertising on hold environment.

So, you want to feel empowered?  You want to control something that really matters?  Review your advertising on hold and let us help you start the new year with a resolution you can actually keep!

We work closely with our network of strategic partners across the country. We love them, each and every one of them!



Most of them are what we call "interconnects" in our industry. They sell, install and service commercial phone systems. Makes sense for us to partner with them doesn't it, I mean our box plugs into their phone system---

Most of these interconnects are full-service providers, meaning they go well beyond the phone system and provide security, cabling, internet, etc... Our service can and often does get lost in the shuffle of all those "big", "important" and dare I say "more profitable" solutions.

In fact, someone said to me earlier this week, with no disrespect mind you, "Well, you see, in my world your service just isn't that big of a deal." I said back, with no disrespect, "But, in my world, it's my everything!"

So, why, you may ask, should my "everything" become more than a "not so much" for him? Certainly not because it is going to make him a bunch of money....we're pennies compared to what a complex phone system or cabling job can bring in!

He needs to make my "everything" more than a "not so much" because it is his responsibility to the client to do so. It is his dotted I's and crossed T's. It is a disservice to his client to omit this very important, albeit small profit contributor, from his overall plan. His client is relying on him to give them the very best and most complete communication system.

Lets pretend I went shopping for the ingredients to make a pecan pie. It's the holidays, lets make this relevant. Lets say I've never made one before and I went to the corner market that specializes in pies, especially PECAN pies. Obviously, I know I need to buy pecans and pecans are everywhere in the store. All shapes, sizes and flavors. The store manager obviously makes a lot of money off the pecans.

I have my basket of goodies ready to go, with all the major profit items for the store: spices, nuts, brown sugar, white sugar, etc... I'm ready to check out and I ask if there is anything else I need?

There isn't anything else I "NEED", but....the store clerk gets my undying devotion and trust if they tell me I would be well served to roast my pecans before I made my pie, or else they'll end up chewy.

That bit of advice made them no money, and could easily have been omitted. But because they dotted their I's and crossed their T's, they showed me they cared about me as a client.

Are you advising your clients, regardless of your profit, of all aspects of your service, or do you let them have chewy pecans?

Happy Thanksgiving folks...and really....if you roast your pecans before you bake your pie, your pecans will not be as chewy!

Choose an advertising medium...
any advertising medium. It will only be as good as the words used in it, or the "copy".

You don't want a bill board at the end of a dirt road....nor do you want a blank bill board!

Yellow Page ads for instance, will need copy written differently than for a billboard. And that billboard's copy won't do for a business card...nope, not at all.

The same holds true for message on hold. A message on hold campaign will only be as good as the copy.

So, who writes this copy?

Too many times, it's the business owner--who has many other more important things to tend to, so guess what, it doesn't get done. Or, it's the office manager, who has good intentions but likely doesn't have the insight of the owner regarding future goals or aspirations.


At America On Hold, we offer educated, trained and skilled copy writers. Every message on hold script starts with a blank piece of paper...nothing off the shelves, no templates, not now not ever.

Our clients will fill out a scripting outline that goes to a copy writer who is assigned that client's account. The copy writer will go to work creating a script that is unique to that client, often referring to the website and other advertising materials so as to stay consistent with the brand.

Right time, right place, right audience: with the right message. Presto....now that's a recipe for success!

You should care how you sound to your clients. They do.

I've always kind of wondered about consultants by definition. Let me preface this right now: any legitimate consultants reading this will not be offended because they are legitimate. It's the other ones, the "wanna-be's" that will be offended. And any legitimate consultant is a needed contribution to the business cycle and is a respected authority on an issue.

But I digress with all the face-saving prefacing.

This literally just happened:
A prospect of ours is purchasing a phone from Office Depot. In other words, they are not buying a true phone system such as ESI. They asked if they could still have custom messages on hold. We advised them what phone we recommend (based upon our 18 years of experience and knowledge) and assured them yes--our messages will play on the phone system with the addition of a particular (Skutch) player.

They were thrilled! They couldn't afford a big phone system and really didn't need one, but they understood and valued the importance of custom messages on hold.

But then something happened. They talked to a "consultant". They came back to us and said "You know....We're not so sure we want to sign your agreement. We talked with someone and they said there's no way that AT&T phone will play messages on hold."

We asked him, "Who are you talking to?" Remember, we've been doing this for 18 years and we know beyond a shadow of a doubt that with the addition of this Skutch player our player will work.

"Oh, someone here local. They do what you do."

Wrong. They do not. They try to act like they do.

Word of caution here: In all endeavors, both professional and personal, it is unfortunate that we must exercise extreme caution in believing everything we hear or are told. Seek out trusted advisors, true consultants with experience and a track record to prove it. Ahem, such as your friends at America On Hold, who know what they are doing.

Oh and yeah, so any of you home-based business folks operating off a phone you bought at Office Depot (Staples, et al)....you CAN have messages on hold. We know how. Call us, we'll help you "sound as good as you look"!

The time's they are a-changing.

The future aint what it used to be either.

Are you prepared for the new buying climate? Several articles of late are referring to this new future that lies ahead. One such article said by Spring/Summer 2010 we will definitely be seeing an upswing in the economy. I am not equipped to speak to that other than to say "I certainly hope they're right!!"

Presuming they are, lets think about the new, more cautious climate our buyers will be operating in. Your clients (and ours!) will be much more critical and careful when making a spend. According to the Harvard Business Review (as quoted in the Tulsa Metro Chamber newsletter), even the affluent will show "discretionary thrift". They don't have to (because, ahem, they're affluent) but the theory goes that as a result of what we've all been through, we will all embrace such romantic things as "green consumerism", "demand for simplicity", "discretionary thrift" and "ethical consumerism".

During this renaissance time, America On Hold wants to remind you that custom messages on hold are indeed thrifty (cost/touch is pennies!!!), green (no animals are tested nor rain forests destroyed), simple (we do all the work for you!) and ethical (all messages are PG rated!).

Custom messages on hold: makes sense in all economies and climates!

There are a handful of objections we get over and over again, mostly birthed out of an honest mis-understanding of the message-on-hold application and opportunity.

My favorite objection though has to be the one where they tell me "We really try not to put people on hold!"

Good for you!

The first business person I encounter who responds to my product offering with an enthusiastic "YES....that's just what I've been looking for since keeping our callers on hold is the cornerstone of our marketing campaign" will be the first person to see me curl up into the fetal position, start sucking my thumb and whimpering while rocking back and forth, for I will have given up on mankind as a whole.

That isn't going to happen.

Guess what? I try not to get a cavity. I try to hit all green lights and I try not to get sued. I think you get the point.

When the inevitable happens and you have to put someone on hold or transfer a call, don't aggravate the situation you've tried to avoid altogether in the first place!

See, the folks who say that they "really try not to put people on hold" are my perfect candidate! They just don't know it yet.

I was talking with someone just today who works at a local hearing-aid center. I said to him, "You know, we talked to your company several years ago and you guys gave us a legitimate objection that we couldn't overcome." He said, "Really, let me guess...because we want a live person to answer the phone?" (Honest mistake.) "No" I said, "We provide the messages your callers hear once the phone has been answered and the call is put on hold or is transferred!"

"Oh, OK" he said, "I get it. I bet it was because they're only on hold for 15 seconds!!" (Another good, honest answer...but wrong as well.) I said "No, that wasn't it and actually, that isn't a real strong objection either! Let me sit here with you for 15 seconds and not say a word...15 seconds is an ETERNITY in silence isn't it?" Nodding his head in agreement, I could see he was trying to figure out what objection they offered up to us that we couldn't address.

I looked at him and said, "Your patients all have hearing losses. Your company didn't want to run the risk of confusing them if they heard a voice on hold. So your company just plays music. That is a sound and logical reason to not play messages on hold!!"

Here's my challenge to you: submit your objections, c'mon give me the best you got. Let me see if I can legitimately address them. If I can't, as in the application above, I will professionally defer to your unique situation.

So bring 'em on....let the objection submission begin!!!

AmericaOnHold's very first You Tube clip, thanks to Tim Conley with Local Marketing Mastery for his help with this video clip!!

When was the last time you bought the "cheapest" widget and was overwhelmed with satisfaction? I suppose it can happen, especially if the widget doesn't have a big impact on your life, such as a bran muffin or perhaps a pack of gum, but even in those instances, I'm thinking a "cheap" bran muffin might beget an experience I would regret.

"How much does it cost?"

When our prospects ask us that right out of the gate, we know we're in for an uphill battle. And unfortunately, they are setting the stage for a less than satisfactory experience and end result for themselves.

So, for you my friends, some free advice when considering your own messages on hold....

Because what your caller hears is important to you, please approach this decision with more caution than deciding which bran muffin to get.

It is easy as 1-2-3 oh and 4!

1--Who is writing the copy?
You? Your sales person? Pre-written canned copy for your industry? Ixnay on all the above. Because message on hold is only as powerful as the copy, don't leave this to the faint of heart. A professional copy writer, educated and trained specifically to write on-hold copy will be your best bet!

2--Who is the voice talent?
A professional voice talent is loosely defined as one who does this for their day job. I once worked at a TV station, and on occasion, I would be pulled into the studio to do some voice work when they were short handed. That does not qualify as a professional voice talent. The tonal quality of your final delivered product will be noticeably impacted, one way or the other, depending on which type of voice talent records your message.

3--Where is your production being recorded?
Fancy software on a computer and a microphone do not make for a professional sound studio--it makes for a hobby. Demand and expect your production to be created in a sound-proof studio, with professional, state-of-the-art equipment. In particular, be sure the script is being read into a professional microphone.

4--How is your message being delivered?
Plugging in your MP3 player, or CD player, or radio? Stop right now...put the device down and slowly walk away from the phone system! Technology is on your side! You either have a VOIP phone system (Voice Over IP) in which case you will get your production via email, and drag and drop it to play on hold. (How cool is that???) Or, if you have a traditional phone system with a MOH (message on hold) port, there is a digital player that will receive your completed production via a piggy-backed fax line or your internet ethernet port. In other words, REMOTE delivery is the name of the game--saves you time, trouble, and inconsistency!

I know what you're thinking...in order to get ALL that, it will be too expensive, and now you're about to run out and buy that "sounds of the rain forest" CD to plug into your MOH port.

Whoooaaa....with obvious self-serving intentions, let me just tell you that America On Hold delivers all the above for much MUCH less than you might think. In fact, on more than one occasion I've heard the incredulous "That's ALL?" at the end of a presentation.

This isn't rocket science--nor is it bran vs blueberry.

I plan to write a book, WORK is a Four Letter Word. (No, seriously, I do...but that's not the topic today and admittedly is a sneaky way to get in a self-serving plug!! Hey, when you're the blog writer, you're in control!!)

Many people forget to have FUN. So, for kicks today, lets have a little FUN....

Lately, I've been "observing" the masses and how they react to what they hear on hold. (Note to self, Mr. Business Owner, believe you me, they ARE listening!!) I've seen everything from humor to profanity to someone reaching a decision to never do business with a certain company again. All in real time by watching on Twitter...an amazing process, very voyeuristic! The link provided here is just yet another example, one I found rather humorous, albeit not of the meaty nature if you're expecting something really relevant from us every single solitary time...just gonna deliver some humor today!

When Music On Hold Goes Bad

Enjoy!

Author Russ Juskalian wrote "On Hold and in Hell" for Newsweek, which I referred to earlier this week. Here, NPR interviews him and invites callers to comment. Informative, interesting and humorous all at the same time.

If this is what your on-hold sounds like, put the mouse down and call us immediately!

I'm not a "DYI-er"..."Do It Yourselfer". I subscribe to the "Jilly Two-Step" philosophy. If I want something done, I do two steps: Pick up the phone, and write a check. Voila. It's done and I didn't have to take a night class or rent a large piece of machinery to get it done.

As a self-proclaimed Non-DYIer, I have learned to watch for particular talents of those around me and I lean on them when I have a particular need or problem. For instance, my friend Carmen, she has a great brain and a fantastic business sense. I lean on her for professional and creative guidance. My friend Ray is a killer landscaper, I watch and learn from him instead of HGTV.

So what exactly do I bring to the table in terms of talents? I don't have a strong fashion sense, nor can I sew/stitch/draw/cut/create ANYTHING with my hands--no arts and crafts or scrap booking for me. Alas, I am not devoid of talent....in all honesty, my passion, good or bad, is my work.

Sounds odd, but yes...I am passionate about on-hold marketing. Sexy isn't it? But seriously, as your "friend" let me share some tips with you. I realize you didn't ask me--but indulge me nonetheless:

• Don’t play some canned, off-the-shelf, for your industry message.
• Don’t have platitudes reminding the caller he/she is on hold (i.e. “Thank you for holding, someone will be right with you.)
• Callers do listen and they do form an opinion about what they hear. Rely on a professional to deliver copy that will meet up to that expectation.
• Music alone is a missed opportunity—add timely, relevant messages.
• Don’t ever ever EVER play the same greeting month after month, year after year, no matter what you do or who you work with!

Keep your on-hold ears on. You might be surprised at what you hear!

Whatever you want to call the current economy, things have changed and continue to do so. I saw a sign on a local business the other day that said “The Future Aint What It Used To Be.” Clever.

Then I read an article in my local chamber newsletter about how the buying process has changed. Understanding this will help us position ourselves properly.

It goes like this:
What used to be was logical; identifying a need, building awareness, consideration and then the purchase.

What’s new, according to Enquiro Research, is emotion.

“Ninety-nine percent of b2b buying is about covering your butt.”

Are you thinking about ways to lower the risk for your prospects? Do you understand the true value and ROI of the America On Hold offer?

If not, lets talk. AOH IS a low risk, high return investment.